Am I washing my tattoo too much?

I got a tattoo almost 2 weeks ago and it has been peeling SOO much. I have been washing it like 2 or 3 times a day with dove soap. I don't scrub but sometimes I use the bar directly on it and then rub with my hand. It has helped get some of the peeling off just by rubbing in little circles. Then I put on cruel lotion and rub it in also to help with the peeling and dryness. Is this ok?